Privacy Policy
Effective Date: 1 January 2026
Last Updated: 1 January 2026
Guildford Dental Centre (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Transparency note: This Privacy Policy is being published for the first time on 22 December 2025. Prior to this, personal information collected via the website was handled in accordance with applicable privacy laws.
This Privacy Policy explains how we collect, use, disclose, store, secure, and manage personal information, including information collected through our website https://guildforddentalcentre.com.au/ (the “Site”).
1. What Personal Information We Collect
We may collect personal information that you provide directly to us when you:
- Submit an online appointment request (e.g., first name, last name, phone number, email, preferred date/time).
- Contact us through the Contact Us form (e.g., name, email, phone, message).
- Communicate with us by phone, email, in person, or through other channels about services and treatments.
- Provide other personal details relevant to dental care and patient management (e.g., health insurance details, health history) in clinical forms at the practice.
We may also collect information automatically when you use the Site, such as:
- Technical data (e.g., IP address, browser type, pages visited, referring pages) through analytics tools and cookies.
- Cookies and similar technologies to enhance user experience, track usage patterns, and improve the Site.
Personal information may include “health information” for patients, which is classified as sensitive information under the Privacy Act.
2. How We Collect Your Information
- Directly from you when you complete forms on our Site, call us, email us, or visit us in person.
- From third parties where reasonably necessary, such as health insurers or referring health professionals (with your consent).
- Automatically through cookies and analytics technologies when you visit the Site.
3. How We Use Your Information
- To respond to your enquiries and communicate with you.
- To manage and confirm appointments.
- To provide dental advice, treatment, and related patient care.
- To process health fund rebates, billing and payment (including HICAPS).
- To improve our services and the functionality of our Site.
- To comply with legal and regulatory obligations.
- To send you practice-related information or updates, where you have consented.
We will only use your personal information for the primary purposes for which it was collected, unless you consent to another use or the use is permitted by law.
4. Disclosure of Your Personal Information
- To our staff, dentists, and administrative team in managing your care.
- To health insurers, Medicare, or other third parties involved in processing claims.
- To third-party service providers supporting practice operations or website functions.
- When required by law or to prevent a serious threat to health or safety.
We do not sell, rent, or trade your personal information to external organisations for marketing without your consent.
5. Cookies and Analytics
- Remember your preferences.
- Enable features such as form field retention.
- Analyse how users navigate the Site.
Cookies are small text files stored on your device. You can configure your browser to refuse cookies, but some Site features may not function correctly.
6. Storage and Security
- Secure servers and access controls.
- Staff training on privacy and confidentiality.
However, no data transmission over the internet can be guaranteed completely secure.
7. Access and Correction
- Access your personal information held by us, subject to certain exceptions.
- Request correction if the information is inaccurate, out-of-date, or incomplete.
To access or correct your information, please contact us using the details below.
8. Complaints
If you believe your privacy rights have been breached, you may contact us. We will investigate and respond promptly. If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC).
9. Changes to This Policy
We may update this Policy from time to time by publishing a revised version on this Site. You should review this page periodically for updates. The Effective Date remains the date of first publication (1 January 2026).
10. Contact Us
Guildford Dental Centre
Email: info@guildforddentalcentre.com.au
Phone: 08 6104 0370 / 04 3517 2286
